The four signals
How AI sees your brand
Every AI answer scores your brand four ways. Apex measures all of them — click through a worked example: Nike, on one buyer question.
Measured weekly across ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot.
Are you in the answer?
Your buyer asks: “best running shoes for marathon training”
For marathon training, the Nike Pegasus is the most common everyday recommendation, with the Nike Alphafly cited for race day. The Adidas Adizero and Hoka Clifton appear as alternatives for tempo work and recovery miles…
Nike appears in 71% of tracked answers — up from 48% in January.
Where do you rank?
Share of voice across tracked answers. Nike overtook Adidas for #1 in May 2026.
How do they talk about you?
“The Pegasus line is a safe, durable pick for high-mileage weeks — comfortable, consistent, and easy to recommend.”
Apex reads the tone of every mention — praise, hedging, or a straight warning — so you know how you're recommended, not just how often.
Which sites earn the answer?
AIs build running-shoe answers from a short list of trusted sites. These carried the most weight this month:
Every source is a door you can knock on — Apex ranks them into your action list.
The competition
Who gets recommended instead?
Every tracked question is a race. Apex runs the league table — your share of voice against every competitor the AIs bring up, how they're talked about, and who's famous versus who actually gets recommended to buyers.
The fix
What do you do about it?
AIs trust a short list of sources in every niche. Apex names them — the exact sites and pages the answers are built from — and turns them into your action list. No guesswork, just the doors to knock on.
The gap list
Every question you're missing from
The buyer questions where competitors get named and you don't — ranked, tracked weekly, each with a fix.
For agencies
Create powerful reports
Turn a month of AI-visibility data into a client-ready story — with your logo on it, not ours.
White-label PDF reports
Your agency's logo and colours on every page. Export a polished PDF the moment the month closes.
Shareable client links
Send a live link instead of an attachment — clients see current numbers without a login.
Scheduled sends
Set it weekly or monthly and every client's report lands in their inbox on time, automatically.
Prepared for Nike
How it works
Three steps, then it runs itself
Pick your questions
Tell us your brand, market and competitors. Apex suggests the buyer questions worth tracking — you approve the list.
We ask the AIs weekly
Every week, every question runs against ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot. Every answer gets scored.
You get the fix list
Coverage, competitors, and the sources the AIs trust — distilled into the actions that move your visibility.
AI answers are the new front page. Apex exists so you're on it — an Australian-built AI visibility platform for teams who'd rather see the scoreboard than guess at it.
See what AI says about you
Book a walkthrough with your own brand on the screen — not a canned deck.