The score
Do AIs recommend you?
AI brand monitoring starts with one honest number: of the buyer questions that matter in your market, how many answers name you? That's brand visibility in AI search, measured.
Coverage, not vibes
The share of tracked buyer questions where your brand appears in the answer — the AI-era version of "do we rank on page one."
Mentions trend
Raw brand mentions across every tracked answer, month by month. This is the line your next marketing report is missing.
Average position
AI answers are ranked lists, and buyers take the first name even harder than they do in Google. Apex tracks where in the list you land.
Domain citations
Being talked about and being linked are different wins. We count how often your site is actually cited as a source — that's the traffic.
Sample data — Nike against the running-shoe market, broken down by engine.
of US consumers with AI experience now use AI for product research at least weekly — and half have made a purchase after researching with it. If the answers don't name you, you were never in the running.
Source: Semrush, survey of 1,030 US consumers, December 2025.
The fix
What do you do about it?
AI search monitoring only earns its keep if it ends in actions. Apex names the short list of sites the AIs trust in your niche — the exact pages your answers are built from — and turns them into a ranked to-do list your team can work through.
The 10 sites that matter
Every niche has a trusted-source list. Getting present on those exact sites replaces guesswork link-building with a target list.
Prompt gaps, ranked
The buyer questions where competitors get named and you don't — each one scoped with a concrete fix.
Built for marketing teams
It watches, so you don't have to
Apex runs your AI brand tracking in the background and interrupts you only when something moves.
Alerts on the day it happens
An answer flips, a rival overtakes you, a new competitor starts getting named — the email is in your inbox that day.
Unlimited seats
The whole team sees the same scoreboard — brand, content, comms and the boss — without per-seat pricing deciding who's allowed to look.
Fresh every week
Every tracked question re-runs against every engine weekly — daily on Premium — so the dashboard is never last quarter's news.
Brand plans start at $149/mo — see what's in each.
Early access
Founding brands lock their price
Apex is new, and the first brands on board shape it. Founding customers keep their launch pricing for as long as they stay — and get a direct line to the founder, not a ticket queue.
How it runs
Set it up once, read it weekly
Pick your questions
Give us your brand, market and competitors. Apex proposes the buyer questions worth watching; you sign off the list.
The engines get asked
Every question runs against ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot on schedule, and every answer is scored.
You work the fix list
Coverage, competitors and trusted sources arrive distilled into actions — the handful of moves that shift your visibility.
Questions
AI brand monitoring, answered
How is this different from SEO tools?
SEO tools track where your pages rank in Google's blue links. Apex tracks what AI assistants actually say when your buyers ask them directly — whether you're named, where in the answer, how you're described, and which sites the answer was built from. A rank tracker can't see inside ChatGPT; that's the gap AI visibility software fills.
Which AI engines do you track?
ChatGPT, Gemini, Perplexity, Google AI Overviews and Microsoft Copilot on every plan. Claude tracking is included on Premium — it runs on the official API, and most visibility tools don't cover it at all.
Can I track brand mentions in ChatGPT?
Yes — that's the core of the product. For every tracked buyer question, Apex records whether ChatGPT (and the other engines) mention your brand, where you sit in the answer, the sentiment of the mention, and whether your website gets cited as a source.
How often does the data refresh?
Weekly on Core: every prompt re-runs against every engine, every week. Premium refreshes daily, which is how you catch an overtake the day it happens instead of at the end of the month.
What does AI brand monitoring cost?
Brand plans start at $149/mo for 100 tracked questions across five engines, refreshed weekly, with unlimited seats. The full breakdown — including the daily-refresh Premium tier — is on the pricing page, and the free evaluation shows you your numbers before you pay anything.
See what AI says about your brand today
Drop your URL and get your free AI visibility check — no card, no call, your real answers.
Or request a walkthrough with your brand on screen